Hiring the right marketing expertise early is a defining decision for successful start-ups.

Our team of world-class health care marketers brings deep expertise and knows how to come on board quickly, working side by side with your team to grow your business.

Meet the team.

With over 20 years in health care marketing at both start-ups and Fortune 50 companies, Ken has launched products with first year sales from $5M to over $100M in a variety of therapeutic areas and health care categories. Ken has led commercial efforts for businesses with $1B in annual sales at Johnson & Johnson and at healthcare start-ups like InSound Medical that was purchased for $170M.
B.S. Mechanical Engineering, Johns Hopkins University
MBA Harvard Business School
Jen is an award-winning marketer with more than 20 years of experience driving growth in both Fortune 50 companies and health care start-ups. She has a wide range of experience in roles with sales, consumer, and professional marketing, multi-channel campaign development, international marketing, and reimbursement.
B.S. Business Administration, University of Connecticut
MBA Saint Mary’s College of California
Stephanie brings expertise in world-class analytics and project management, with over 15 years in pharmaceuticals and medical devices. She has extensive experience leading project teams at both large and start-up companies.
B.S Genetics with Minor in Statistics, University of California at Davis
Cristina spearheads professional marketing campaign development and execution across a wide range of media, market evaluation, and entry strategy. She brings special expertise to customer relationship management, customer service optimization, and relationship development with key opinion leaders.
MBA, University of North Carolina at Chapel Hill, Kenan-Flagler Business School, Valedictorian
BS Economics, University of Florida
BS Business, Management University of Florida
Becki has more than 10 years in health care marketing and passion for helping start-ups launch new brands and create protocols. Becki’s experience includes corporate event planning, customer experience, key accounts management, search engine marketing, sales force incentives, and supporting C-level executives.
BS Marketing, Arizona State University, W.P. Carey School of Business
Suzie’s expertise is in marketing strategy, brand building, insight-driven messaging, and creative marketing. She brings over 20 years of experience leading commercialization of iconic and challenger brands at Fortune 50 health care companies and global advertising agencies.
B.A. Art and Art History, Colgate University

Event Marketing

For a tech disruptor in Orthodontia: Create and execute quarterly advanced clinician training, practice marketing, and patient consultation support to increase patient conversions. 

Our trade show marketing expertise ensures your shows and conferences build awareness, generate new leads, nurture prospects, and enhance your customer relationships. We manage trade show marketing from conception to execution including pre-show event marketing, show messaging, and onsite facilitation.

Marketing Training

5X
For a market leader in medical aesthetics: created and delivered customer training program to over 400 provider practices to support business growth. Participating provider businesses grew at 5X the rate of non-participants in our customer training.

Marketing Strategy

1,800 + 4
For an innovator in diabetes: created a consumer segmentation model informed by quantitative research; extracted insights to develop clearly defined segments; identified key consumer target for growth.
+20%
For a medical device technology: partnered with internal team to conduct research and analysis for launch, culminating in a marketing plan that has fueled +20% year over year company growth.

Marketing Execution

140% in 2
For a medical device technology: developed and executed digital demand generation campaign that reversed a -2% annual decline and created +140% growth over the next two years.
500+
Serve as agency of record for largest co-op marketing program in health care with over 500 participating practices. Co-op programs allow a company to multiply the impact of their marketing by leveraging the customer marketing resources and increasing persuasiveness of a campaign with local relevance.

Pricing Strategy

For a practice management company: identified and drove ancillary products to increase company’s revenue, provide more value to the customer, and increase retention rates.

Positioning & Messaging

100
For a game-changing cancer diagnostic test: developed a unique approach to evaluate over 100 product claims to identify the relative strength for each message and most motivating proposition for HCPs and consumers.
4
For a digital health startup: completed assessment of company technology and competitors to understand strategic messaging opportunities. Led qualitative interviews with 4 critical audiences - beta users, advisors, potential customers, and consumers - to develop company positioning statement.

Insight Discovery

20%
For a health care software company: uncovered key customer insight that led to new marketing campaign and drove 20% year-on-year growth.
400+
For a first-aid product: conducted qualitative and quantitative market research with 400+ consumers to identify new target audiences and compelling messaging.

Business Model

$110 M
For a category-disrupting medical technology company: identified and prioritized biggest business opportunities, resulting in company raising more than $110M from some of the most reputable investors in Silicon Valley.
8 + 49
For a leading hemostatic agent: identified expansion strategy through qualitative and quantitative research evaluating 8 surgical specialties and 49 surgical procedures.