Our Expertise

We specialize at the intersection of consumer and professional marketing. Our health care marketing expertise spans device, software, product, and service innovations in 25 therapeutic areas.

Business Model
We establish a business model that creates the most value for your business
Example
Insight Discovery
We uncover growth driving insights through innovative market research approaches and translate insights into world-class marketing
Example
Positioning & Messaging
We identify the right customer for your business and the best way to sell to that customer
Example
Pricing Strategy
We identify the right price to maximize your venture
Example
Marketing Strategy
We develop a holistic marketing plan using a combination of data, insights, and judgement
Example
Marketing Execution
Our team of marketing professionals execute the marketing plan to deliver growth
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Marketing Training
We build the marketing capability of your team and customers using adult learning principles
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Event Marketing
We create impactful direct customer interactions that drive interest and engagement
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What Our Clients Think

"Seed Marketing has been a great partner for our marketing organization and helped us build capabilities and fill gaps as our organization has grown. I really view them as part of our marketing team and they have been vested in our success every step of the way. I can confidently say that they have been strong contributors to our success and growth."
"From their ability to articulate insights to execute on strategies, Seed Marketing helped us accelerate our growth faster than ever. Their work played a critical role in our exit."
"Seed Marketing brings deep expertise with the speed of a start-up to my business. From new product launch excellence to large-scale market research, their work has delivered significant impact to our brands, business and industry."
"Seed Marketing was instrumental in guiding our decisions into which therapeutic areas we would expand into for our Strategic Plan. They led a complex market research effort with several different types of health care professionals, analyzed the findings, and presented the results in a clear and compelling fashion. Their insights drove our clinical and R&D strategies for the next five years."
“Understanding how to position a brand in a highly competitive market can be a colossal task. Seed Marketing brings creativity, expertise, and rigor to this process. From driving competitive research to helping establish our messaging and positioning platform, Seed Marketing has been a strong partner in helping bring polish and purpose to the way we market.”

Event Marketing

For a tech disruptor in Orthodontia: Create and execute quarterly advanced clinician training, practice marketing, and patient consultation support to increase patient conversions. 

Our trade show marketing expertise ensures your shows and conferences build awareness, generate new leads, nurture prospects, and enhance your customer relationships. We manage trade show marketing from conception to execution including pre-show event marketing, show messaging, and onsite facilitation.

Marketing Training

5X
For a market leader in medical aesthetics: created and delivered customer training program to over 400 provider practices to support business growth. Participating provider businesses grew at 5X the rate of non-participants in our customer training.

Marketing Strategy

1,800 + 4
For an innovator in diabetes: created a consumer segmentation model informed by quantitative research; extracted insights to develop clearly defined segments; identified key consumer target for growth.
+20%
For a medical device technology: partnered with internal team to conduct research and analysis for launch, culminating in a marketing plan that has fueled +20% year over year company growth.

Marketing Execution

140% in 2
For a medical device technology: developed and executed digital demand generation campaign that reversed a -2% annual decline and created +140% growth over the next two years.
500+
Serve as agency of record for largest co-op marketing program in health care with over 500 participating practices. Co-op programs allow a company to multiply the impact of their marketing by leveraging the customer marketing resources and increasing persuasiveness of a campaign with local relevance.

Pricing Strategy

For a practice management company: identified and drove ancillary products to increase company’s revenue, provide more value to the customer, and increase retention rates.

Positioning & Messaging

100
For a game-changing cancer diagnostic test: developed a unique approach to evaluate over 100 product claims to identify the relative strength for each message and most motivating proposition for HCPs and consumers.
4
For a digital health startup: completed assessment of company technology and competitors to understand strategic messaging opportunities. Led qualitative interviews with 4 critical audiences - beta users, advisors, potential customers, and consumers - to develop company positioning statement.

Insight Discovery

20%
For a health care software company: uncovered key customer insight that led to new marketing campaign and drove 20% year-on-year growth.
400+
For a first-aid product: conducted qualitative and quantitative market research with 400+ consumers to identify new target audiences and compelling messaging.

Business Model

$110 M
For a category-disrupting medical technology company: identified and prioritized biggest business opportunities, resulting in company raising more than $110M from some of the most reputable investors in Silicon Valley.
8 + 49
For a leading hemostatic agent: identified expansion strategy through qualitative and quantitative research evaluating 8 surgical specialties and 49 surgical procedures.